diff --git a/ops/deploy-non-docker.sh b/ops/deploy-non-docker.sh
index f06c6e1..64a5eca 100644
--- a/ops/deploy-non-docker.sh
+++ b/ops/deploy-non-docker.sh
@@ -12,6 +12,7 @@ ENV_FILE="${ENV_FILE:-${BACKEND_DIR}/env/prod.env}"
 BACKEND_PORT="${BACKEND_PORT:-8001}"
 RUN_MIGRATIONS="${RUN_MIGRATIONS:-1}"
 IMPORT_INIT_DATA="${IMPORT_INIT_DATA:-auto}"
+SEED_MULTICA_AGENTS="${SEED_MULTICA_AGENTS:-1}"
 BUILD_WEB="${BUILD_WEB:-0}"
 
 log() {
@@ -87,6 +88,11 @@ PY
   fi
 fi
 
+if [ "${SEED_MULTICA_AGENTS}" = "1" ] && [ -f "scripts/seed_multica_org_agents.py" ]; then
+  log "seeding Multica organization agents"
+  ENV=prod python scripts/seed_multica_org_agents.py --apply
+fi
+
 log "restarting ${SERVICE_NAME}"
 if command -v systemctl >/dev/null 2>&1; then
   systemctl daemon-reload